Executive Creative Director | Physical Systems | NYC Apr 2014 - Jan 2017
Creative Director | Industrial Design | NYC Dec 2008 - Apr 2014
Google, Verizon, Under Armour, ABInBev, and other global companies are racing to build connected experiences across their products, locations, services, and brands – for consumers, employees, and enterprise. How do they ensure brand continuity and relevancy across scale? How do their physical products, digital superpowers, retail locations, and corporate campuses avoid becoming fractured experiences?
Physical Systems Design at Frog is an approach to designing human experiences across all scales (smartdust-small to regional transportation-large), levels of tangibility (dirt-to-virtual worlds), and disciplines (industrial design, engineering, architecture, technologies, brand, strategy), through a series of connected work streams. Systems thinking. This approach grew out of the recognition that Frog’s clients no longer just needed their products designed, but rather helped with ensuring connection between their products, brand, and customer experience.