Vice President | Concepts Studio | Seattle January 2017-April 2018
Concepts Studio turns Starbucks strategic initiatives across product, equipment, environments, and technology into new experiences in stores.
Leading the Concepts Studio began with transforming a discrete team of interior designers into a multi-disciplinary strategic design organization, composed of the following groups: Catalog (furniture, fixtures, & finishes), Environments (store formats), Art Program (visual communication), Starbucks’ first Industrial Design (equipment & components), and Concepts Operations (leadership). Concepts Studio supports SirenWorks, a design and business process that integrates cross-functional initiatives into store design standards for the field teams to execute against. Strategic initiatives included Starbucks Draft in-store experience, SirenWorks v3 & v4, Digital Drive Thru, Digital Order Café, Pilot Stores, Tryer Innovation Lab.
Business challenges Concepts Studio was engaged in solving:
As on-the-go digital orders displace in-person orders, Concepts Studio reinvents the brick & mortar retail and hospitality experience: queuing and POS transactions disappear, place-based mobile connections are enabled, the café experience is personalized and undergoes profound transformation.
When new-store growth relies on Drive-Thru (DT) but point A-to-B ridesharing and autonomous vehicles circumvent ad-hoc DT occasions, when municipalities clamp down on congestion-causing DT queues, and when brand has only been experienced in the cafe, Concepts Studio reinvents the DT model.
As millennials and centennials turn Starbucks into a cold-drinks first destination, Concepts Studio reinvents Starbucks hot coffee and espresso heritage with a series of experimental pilot stores, continuing to engage and capture new consumers through public co-creation and collaboration.
Executive Creative Director | Physical Systems | NYC Apr 2014 - Jan 2017
Creative Director | Industrial Design | NYC Dec 2008 - Apr 2014
Google, Verizon, Under Armour, ABInBev, and other global companies are racing to build connected experiences across their products, locations, services, and brands – for consumers, employees, and enterprise. How do they ensure brand continuity and relevancy across scale? How do their physical products, digital superpowers, retail locations, and corporate campuses avoid becoming fractured experiences?
Physical Systems Design at Frog is an approach to designing human experiences across all scales (smartdust-small to regional transportation-large), levels of tangibility (dirt-to-virtual worlds), and disciplines (industrial design, engineering, architecture, technologies, brand, strategy), through a series of connected work streams. Systems thinking. This approach grew out of the recognition that Frog’s clients no longer just needed their products designed, but rather helped with ensuring connection between their products, brand, and customer experience.
Designer | NYC | 2005 - 2018
Areaware is an independent small personality-driven consumer goods company intending to create joy through artful everyday objects. Areaware began as a support to a small group of designer friends in New York City, wanting a commercial vehicle for their various and distinct design voices. A decade of iconic products came out of this group: Harry Allen’s Bank in the Form of a Pig, David Week’s Cubebot, Ross Menuez’ Salvor, and Jonas Damon’s Numbers Clock and Alarm Dock.
Habitat UK | Design Manager | London 1997-2001
British homewares and furniture retailer Habitat, founded by Sir Terence Conran in 1964 and acquired by IKEA in 1992, reinvested in its brand in 1997 and asked designer Tom Dixon to rebuild its in-house design team.
As Design Manager I carried responsibility over lighting, kitchen accessories, and home accessories categories. This included designing products, commissioning external designers, concepting collections, and sourcing throughout Europe and Asia.
Notable products include LED clock and Capsule lamp; notable projects include Living Legends and Technocraft, notable commissions include Ettore Sottsass and Ronan & Erwan Bouroullec.
Founding Partner | NYC 2001-Current
Design consulting services across industrial design, environmental design, and creative direction.
I am a product, retail, and experience design executive. I provide leadership for multidisciplinary design teams building human-centered holistic experiences across physical, digital, and services.
My approach to design is focused on growing business value, elevating brand relevance, creating human engagement, and delivering tangible outcomes with speed.
From a foundation of industrial design my work has come alive over 20 years through design agencies and in-house teams, across consumer and enterprise products, equipment, and services, to brick & mortar retail, corporate interiors and architectural environments.